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What Is Search Engine OptimizationSearch engine Optimization is part art and part science. The goal of the search engines is to deliver to a searcher the most relevant results pertaining to their query. The goal of the web site owner is to achieve a good flow of qualified traffic - visitors who want what you sell. The two goals are not mutually exclusive, especially if you focus on delivering useful, accessible content. Relevancy, from a web site's perspective, is determined by multiple factors, some main examples include; Form vs Function - A common mistake is to focus on how the site looks, at the expense of how it works. Can a search engine's spider/crawler even access the internal pages from the Home page If you use "splash" pages, or FRAMES, or JavaScript menus and have no text links, then you've probably shot yourself in the foot. SEO addresses design flaws...
Who You Are vs What You Do - Another common mistake is to emphasize the WHO and overlook the WHAT part of the search/user equation. Potential customers are looking for what you offer, and usually are less likely to be looking for who you are. SEO usually concentrates on what service/products you offer...
Content - does the site actually contain information relevant to the search Does the site emphasise this by appropriate title, description, keyword and other meta-tags Do the body text, page headers, and internal content pages support the site's title and theme with appropriate use of relevant search keywords SEO ensures a consistent content theme...
Links - is the site regarded as a significant hub or authority within the community of of sites relating to the search term Incoming and outgoing links are a key relevancy ranking component of search engine ranking algorithms. SEO assesses and addresses links...
Keywords - these are talked about a lot, but not well understood. It is not a matter of searching out the dozens, or in some cases hundreds, or words which are related to your site's central theme - and then stuffing all of them into a Keyword meta-tag. That is counter-productive and merely diffuses the effectiveness of the relevant keywords you have uncovered in the process. Rather, you should approach the issue from two perspectives - what you sell, and how potential customers currently look for it. Determine the types of searches that people make, and ensure your site is "optimised" or focused on the keyword terms most likely to bring in "qualified traffic" - those who actually want what you offer! SEO focuses heavily on the keywords and phrases which define your site's central theme...
Reputable SEO practitioners do NOT... engage in any activity which could be construed as search engine trickery e.g. keyword stuffing or spamming, cloaking, redirecting, concealing text etc etc. We will not participate in any SEO activity which has the potential to result in your site (or ours!) being banned by a search engine.
Search Engine Optimization Virginia Search engine Optimization services will make the difference between web site prominence or total obscurity. Real RingtonesMotorola Q Cell Phone Olympus Stylus 710 Camera Motorola Q PDA Apple G4 Laptop Dell 740 Printer |
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